Rules decide what is allowed
Payments, limits, verification and compliance follow explicit rules. The same situation gets the same answer, with a reason an operator can read and an auditor can trace.
Palomar by Mimarob
The iGaming platform that knows what you need.
Palomar brings the player experience and the tools to run it together. Players see where they stand; operators see the context and what needs their decision.
One experience
- Discover
- Pay
- Play
- Connect
One player context
THE CONNECTING LAYERIdentity, activity and current state travel with the journey.
One workspace
- Support
- Engage
- Monitor
- Decide
PALOMAR
More of the operation.
One connected product.
Palomar has been built to bring player journeys, support, CRM, affiliate operations and the work around payments and games into one system. More of the essentials in one product means fewer separate tools to buy, connect and manage. Specialist services can connect where they add value.
Attract & engagePlayer experience, content, CRM, rewards and affiliates
Run the operationPayments, games, support and reporting
Protect & resolvePlayer care, risk, compliance and operational attention
THE PRODUCT IDEA
The platform
carries the context.
Palomar shows players what needs to happen next and gives operators the facts behind it. When a player contacts support, both sides start with the same context.
-
Player requests a withdrawal
When the missing KYC documents prevent the approval, the player is immediately asked to upload exactly what is required.
-
Player uploads the documents
The player takes a picture of the documents, submits them, and decides to contact the support for an update and a quicker review.
-
Operator receives the support case
The support tool shows the blocked withdrawal and the document review cases. The agent has all the context and features to make the decisions and unblock the player without asking any additional questions.
HOW PALOMAR DECIDES
Rules where it must be exact.
AI where it helps.
People where it matters.
Not every task in iGaming operations should be carried out in the same way. Palomar delegates each kind of task to the layer that does it best, and keeps it there.
AI reads and points the way
AI handles what rules can't: reading long conversations in several languages, picking out what the next person needs to know and flagging where a human should look.
People make the judgement calls
Important decisions and exceptions to a rule stay with the responsible operator, with the context in front of them served by the applicable layer(s).
IN PRACTICE
Every player qualifies.
The pattern doesn’t.
12 PLAYERS IN 2 DAYS
RULESAll 12 pass every check
AI NOTESame pattern behind different details
MANAGERWatch, ask, hold or pause
Rules check each player
Twelve players arrive through a new affiliate's link in two days. Each one passes the deal's qualifying criteria and the duplicate-account checks: different devices, different IP addresses, different deposit amounts. No rule matches.
AI sees the pattern
AI notices what no single rule can: email addresses built from the same template, sign-ups spaced almost evenly through the night, and near identical first sessions, with the same three games in the same order before a withdrawal request.
The affiliate manager acts
The affiliate manager reviews the flag that the AI agent raised, and can act quickly.
THE FOUNDATION
Built for different brands.
Maintained as one platform.
Palomar is designed around multiple sites, markets and jurisdictions. A shared Player foundation can take on each brand's identity and product choices, while common improvements continue to move forward together.
PALOMAR FOUNDATIONONE PRODUCT, MANY CONFIGURATIONS
SHARED AND MAINTAINED
Player productOperator toolsPlatform servicesCONFIGURED PER SITE
Brand identity
Content & language
Product choices
Market rules
MIMAROB
The people behind
the products.
CO-FOUNDER & CEO
William Sjöblom
Previously
- Product Manager · Idrottens Spel and Lifland Gaming Group
- Affiliate Manager · BestBet
CO-FOUNDER · PRODUCT & TECHNOLOGY
Touko Erämaja
Previously
- Head of Product & Design · TLF Entertainment
- Product Manager · Casumo
THE NEXT CONVERSATION
See the product.
Explore the opportunity.
We'd love to tell you more about Palomar and where we want to take it.
Let's talk